Behavioural Analytics As A Service
Crafting data-informed solutions using behavioural science
Build a solution to solve your challenge!
We know one size doesn’t always fit all and that you might have a more specific challenge to solve. If you have an idea or project you want to bring to life, our custom development service backed by Behavioural Analytics As A Service (or BAAS as we like to call it), is the perfect solution to make sense of your challenge, create a proof of concept and keep data models up to date to ensure you make the right decisions as your organisation transforms and evolves.
How it works
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Step 1: Conceptualising | Defining the POC
Our team helps to translate your business objective (e.g. we need to improve the state of mental wellness in our organisation) into a proof of concept taking into account existing processes and data, as well as the company’s strategic or transformation objectives. We believe it is not only about looking back but about looking forward too!
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Step 2: Understand | Data Analysis
An initial data analysis helps us to understand how clean and powerful the data is. This explorative analysis helps us to uncover initial insights, patterns and relationships that allow us to refine the POC, turning your data into gold. You will know right from the get-go whether you have the data needed to make a difference and drive improved decision making.
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Step 3: Build | Model Creation
After the initial analysis, we prioritise relevant data features or derive new features that amplify the prediction accuracy. Once the model is built, we benchmark it against baseline metrics to ensure that our model is better than typical algorithms. Finally, we package the model into a format that can be easily deployed within your current engineering architecture, as well as other systems and processes.
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Step 4: Maintain | Refine & Improve
Imagine not ever updating the apps on your mobile. You will no longer get the most up-to-date features and then at some point, the app will no longer work. That’s true for data models as well. They are not static organisms and are constantly exposed to changes. We help you to regularly re-calibrate as new data emerge and ensure a smooth transition between new and old models, without degrading performance.
Why 9 Yards?
Strategic value
We go beyond a simple “project brief” to ensure our solution adds value to your organisation. By considering your objectives and comparing them with historical data, we establish actionable steps that allow you to grow and scale.
Expertise
With a robust background in HR and CX, our team of data scientists and psychologists have a deep passion for understanding and framing your data in a way that allows you to identify opportunities to achieve your goals.
Scalable solutions
Every organisation is different. Our proprietary algorithms and data models allow you to save time and money while implementing the right solution at the right time. You don’t need to have it all right now – you simply need to have what works.
Kickstart your ideas with us
Tell us about your project and let’s tackle the challenge together!
Project Highlights
Our BAAS Service is ideal for companies that want to build a quick proof of concept to evaluate the impact of behavioural data science on their business. We offer a third-person perspective on data, cross-domain expertise and a scientific lens with a people-first approach. The applications of our solutions are wide. Here are some examples of how we’ve helped some of our clients.
TDCX
Creating a job fit score to save time & improve quality
Challenge
TDCX, a global leader in BPO services and customer experience, wanted to improve the effectiveness of the recruitment process and the quality of hires. An explainable fit score, identifying potential high and low performers, allows them to do just that.
Approach
To create the customised fit score, we first analyzed employee performance data and their behavioural profiles. Based on these insights, we built a hybrid model consisting of machine learning and a rules-based engine to come up with an explainable fit score. Thereafter, we built a recommendation engine to provide recruiters with a list of potential risks per candidate given their behavioural profile and the requirements of the role.
Impact
Our customised job fit score created a more efficient workflow for recruiters, allowing them to save time and improve the quality of hires, as they know who to prioritise and what to focus on.
What the client says:
“It was a pleasant experience working with 9 Yards on our recruitment predictive analytics. The team provided solid advice, superb support, guidance and direction to create our predictive analytics model.”
Group Chief Human Resources Officer & Executive Vice President Human Resources, TDCX
AIA Innovation
Optimising NPS and sales through enhanced insights
Challenge
Our client, a large publicly-listed financial services group in the Asia Pacific, understands that customers gravitate towards companies that understand their needs. They wanted to design experiences that better meet the needs of expectant mothers. More specifically, this client wanted to know when and how to target expectant mothers to optimize their sales.
Approach
We started this project by conducting ethnographic research to gather qualitative data and better understand the varying needs of expectant mothers in the region. Based on these insights, we helped to redesign the prototype the company had developed to meet customers’ needs. In addition, we developed a quantitative data model to measure and respond to customer needs throughout their customer experience and pregnancy using the application.
Impact
We helped the company develop a better solution to better serve their customers with the aim of increasing NPS and sales.
What the client says:
“Sitting in the living room of an interviewee, witnessing first hand the research process in action really brought home the essence of what we want to achieve with our offering. People wanted to be heard and tell their story and 9 Yards gave them a way to do just that. Having those stories to share with my stakeholders made our application concept come alive.”
Associate Director, AIA Innovation